Senior Online Trading Manager

Job ref: 32677

The Brand

Join one of the UK’s most iconic high street brands as it embraces an exciting digital transformation! Known for its stylish, quality, and affordable products, this brand is a household name with a broad customer base spanning generations. As the company shifts to become a digital-first leader in the fashion industry, this role provides a unique opportunity to redefine online shopping experiences for millions.

The Role

As the Senior Online Trading Manager, you will play a crucial role in driving online sales performance and supporting the brand’s ambitious digital growth strategy. Working closely with teams in Marketing, Merchandising, and Digital Product, you’ll oversee day-to-day online trading activities, implementing strategies to maximise conversion rates, optimize the customer journey, and expand the brand’s digital reach. This role is ideal for a strategic thinker who’s ready to dive into the details, lead a team, and collaborate with senior stakeholders to achieve outstanding results.

Key Responsibilities:

Trading Strategy: Develop and execute an online trading strategy that aligns with the brand’s digital growth objectives and revenue goals.

Performance Monitoring: Track and analyse daily, weekly, and monthly sales performance, creating actionable insights to address gaps and capitalise on growth opportunities.

Conversion Optimisation: Work closely with UX and Digital Product teams to enhance the customer journey, leveraging A/B testing and data analysis to improve conversion rates and customer satisfaction.

Cross-Functional Collaboration: Coordinate with Marketing and Merchandising teams to plan and execute campaigns, product launches, and promotions seamlessly across digital channels.

Customer Insights: Conduct in-depth analysis of customer behaviour and engagement, using insights to refine and adapt trading strategies.

Team Leadership: Lead and mentor the online trading team, setting objectives, supporting professional development, and fostering a collaborative, high-performance environment.

Forecasting and Planning: Oversee e-commerce forecasting and budgeting, ensuring alignment with financial goals and maximizing profitability.

Stakeholder Engagement: Present regular performance updates, trading insights, and strategic recommendations to senior management, supporting the brand’s e-commerce vision.

The Person

We’re looking for an analytical and commercially driven e-commerce professional who is passionate about online trading and understands the fast-paced nature of high-street retail. The ideal candidate has a track record of delivering digital growth and excels in identifying data-driven opportunities. As a natural leader and collaborator, you will manage teams effectively and build cross-functional relationships to achieve ambitious targets.

Qualifications & Experience:

Experience: Minimum of 5 years in an e-commerce or online trading role, ideally within a high-street retail or consumer brand.

Analytical Skills: Advanced proficiency in analytics tools (e.g., Google Analytics, Contentsquare) and a proven ability to make data-driven decisions.

Commercial Acumen: In-depth understanding of e-commerce commercial levers, with a successful record of driving online revenue.

Project Management: Strong experience in end-to-end project management, from strategy to execution and optimisation.

Leadership: Proven ability to lead a team, inspire collaboration, and drive results.

Technical Proficiency: Knowledge of CMS, e-commerce platforms, and digital merchandising tools.

Communication: Excellent verbal and written communication skills, capable of engaging and influencing stakeholders at all levels.

Personal Attributes:

Proactive: Always seeking opportunities to optimise and innovate, with a hands-on approach.

Detail-Oriented: Meticulous with data and analytics while maintaining a strategic view.

Adaptable: Thrives in a fast-paced, dynamic environment and remains calm under pressure.

Passionate: Genuinely invested in contributing to a brand with a rich heritage and excited to shape its digital future.

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Billy Buckley

Senior Talent Partner

billy@wecomm.co.uk