Marketing Content Specialist
Job ref: 34695
Category
Region
Contract Type
Full Time
Salary
£70000
About the Brand:
A leading innovator in the motorcycle industry, the company is committed to delivering high-quality products and exceptional customer experiences. With a focus on growth and continuous improvement, they are seeking a talented and driven Marketing Content Specialist to join their dynamic team. This is an exciting opportunity to contribute to a forward-thinking organization that is constantly evolving in the digital space.
Role Overview:
The Marketing Content Specialist will play a key role in shaping how the brand engages with customers and tells its story. Leveraging the power of AI, the specialist will be responsible for creating dynamic and personalized content strategies that resonate across multiple platforms. This includes managing website content, social media campaigns, and email marketing to ensure the brand reaches the right audience at the right time. The role will require close collaboration with the digital marketing, design, and development teams to integrate AI-driven content solutions into broader marketing strategies that optimize performance and engagement.
In this role, the Marketing Content Specialist will be tasked with developing content strategies powered by AI tools such as ChatGPT, Jasper, and DALL·E. These strategies will be tailored to the specific needs and preferences of the company’s customers. The specialist will also analyze content performance using machine learning insights, A/B testing, and predictive analytics to continuously refine strategies for maximum impact. Staying informed on emerging trends in content marketing is also crucial to ensure the brand remains at the forefront of communication and innovation.
Responsibilities:
The Marketing Content Specialist will be responsible for creating and executing content strategies that focus on personalization and brand storytelling, utilizing AI tools to enhance customer engagement. The role includes optimizing content across various channels, such as websites, social media, and email marketing, to ensure that all content is impactful and effective. The specialist will work closely with cross-functional teams to integrate AI-powered content solutions into broader marketing initiatives, ensuring a cohesive and consistent brand experience. The position also requires ongoing monitoring of content performance and the use of data analysis, A/B testing, and machine learning insights to refine strategies. Staying ahead of industry trends is key to ensuring that content marketing remains innovative and relevant.
Required Competencies:
To be successful in this role, the Marketing Content Specialist must be proficient in AI-powered content tools and automation platforms. A strong understanding of SEO, data-driven content marketing, and audience segmentation is essential for creating content that resonates with diverse customer groups. An analytical mindset is crucial, as the role involves interpreting AI-driven insights and optimizing strategies accordingly. The ability to collaborate effectively with creative, technical, and marketing teams will be important in achieving the company’s broader marketing goals. Additionally, the specialist must be adaptable to emerging trends and best practices in content marketing to keep the brand at the forefront of the industry.
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