Head of Marketing

Job ref: 32606

The Brand

We are partnered with an INCREDIBLE beauty brand on the hunt for their new ‘Head of Marketing’…

This brand, founded in 2000 in Amsterdam, is renowned for transforming everyday routines into meaningful experiences through its luxurious product range. Drawing inspiration from ancient Eastern traditions, the brand offers body care, home fragrances, skincare and even organic teas, all designed to promote mindfulness and well-being.

Committed to sustainability, the brand uses eco-friendly packaging and responsibly sourced ingredients. With a strong global presence and a focus on community and culture, this brand encourages customers to slow down and savor the small moments in life.

The Role

In this role, you’ll be shaping the brand across the UK & Ireland, translating their global strategy to maximize local sales while staying true to their brand values.

Key Responsibilities:

• Brand Building: Lead impactful 360° campaigns across all channels.
• Partnerships: Collaborate with media and brands to boost awareness.
• PR Management: Oversee PR events and agency relationships.
• Social Media: Localize and drive our social media strategy, including influencer programs.
• Retail Marketing: Enhance in-store and online traffic and sales.
• Digital Marketing: Implement a robust omnichannel approach.
• Consistency: Ensure uniform brand messaging across all platforms.
• Customer Engagement: Develop strategies to enhance engagement and lifetime value.
• Budget Management: Handle the local marketing budget and P&L.
• Leadership: Inspire and lead the UK & IE Marketing team.

The Person

• Industry Expertise: Extensive marketing experience in Fashion, Beauty, or Wellbeing.
• Strategy Implementation: Proven ability to execute multichannel brand strategies.
• Innovative Engagement: Strong track record in customer engagement.
• Results-Driven: Demonstrated success in delivering positive commercial outcomes.
• Leadership: Skilled in building and leading high-performance teams.
• Collaborative: Effective in cross-functional and matrix organization settings.
• Commercial Savvy: Proficient in budget management and media strategies.
• Adaptability: Flexible and responsive to changing market dynamics.
• Detail-Oriented: Strong aesthetic sense and attention to detail.
• CRM Expertise: Proven success in customer acquisition and retention.
• Analytical Skills: Solid understanding of market research and data analysis.

Overall, this brand seeks an inspirational, charismatic individual with both style and substance, embodying a strong sense of the brand. As a natural leader and collaborative team player, you’re flexible, quick on your feet, and possess excellent communication and influencing skills.

Share

Georgia Merrington

georgia@wecomm.co.uk