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Head of Digital Marketing

Job ref: 34032

Category

Digital Marketing

Region

Manchester


Contract Type

Full Time

Salary

£75000

The Brand

With a well-established presence in the UK and beyond, they have built a reputation for offering an unrivaled selection of luxury, designer, and niche products, both online and in-store. Passionate about customer experience, innovation and digital excellence, they are on an exciting growth journey—expanding their digital presence and enhancing their online shopping experience.

Now, they’re looking for a Head of Digital Marketing to take their digital strategy to the next level, driving online growth, engagement and brand awareness.

The Role

As Head of Digital Marketing, you’ll be responsible for leading and executing the brand’s digital strategy across all channels, ensuring maximum impact and performance. You’ll manage a high-performing team across all paid channels, delivering best-in-class campaigns and digital experiences that engage customers and drive revenue.

Key Responsibilities:

Develop and execute a data-driven, customer-focused digital strategy.
Manage and scale Paid Social, PPC and Affiliate Marketing.
Take ownership of the digital marketing budget, ensuring ROI-driven investment.
Leverage data and insights to optimise performance and drive decision-making.
Identify and implement new digital trends, technologies and platforms.
Work closely with the eCommerce, brand and product teams to align digital marketing with business goals.
Lead, inspire, and develop a team of digital marketing specialists.

The Person

We’re looking for a strategic and hands-on digital leader with a strong background in retail or eCommerce marketing. You’ll have experience scaling digital channels, leading teams and using data-driven insights to optimise performance. A commercially focused mindset is key, with the ability to balance brand storytelling with performance marketing. You should be passionate about digital innovation, always looking for new ways to enhance customer engagement and drive growth. Strong leadership skills are essential, as you’ll be developing a high-performing team while working cross-functionally to ensure digital strategy aligns with the wider business objectives.

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Georgia Merrington

Georgia Merrington

georgia@wecomm.co.uk

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