Editor
Job ref: 35158
Category
Region
Contract Type
Full Time
Salary
£0
Our client, a well known fashion retailer are looking for a content driven Editor who will be responsible for managing and mentoring a team of copywriters with a focus on driving conversion and creating quality SEO-led copy across the business. Sitting within the editorial team, the role will also play a pivotal part in refining, optimising and curating AI-generated content across platforms, responsible for ensuring accuracy, consistency and delivering copy that is always on brand.
Key Responsibilities:
- Manage creative process and lead creative direction for packaging and brand collateral.
- Manage a budget for Content Creation and work with relevant stakeholders to evaluate effectiveness.
- Embrace opportunities for utilising AI, exploring and experimenting with tools.
- Training and fine-tuning AI and LLM models to improve efficiencies and produce quality content at scale.
- Training a team of copywriters to best utilise AI, empowering and upskilling.
- Inspiring and leading a team of copywriters working across channels, with a focus on product, site and SEO, working with them to drive efficiencies and conversion.
- Collaborate with key stakeholders across SEO, Trade, Commercial and Marketing to deliver timely copy that meets the demands of the business.
- Be a guardian of copy and channel excellence, ensuring quality and brand voice is maintained at the highest level for each fascia.
- Monitor content performance and drive changes based on learnings.
Key Skills:
- Hands on experience working with AI and training LLM models.
- Experience in content editing, copywriting or journalism in a digital environment, preferably in retail and ecomm.
- Experience driving SEO traffic and delivering SEO copy best practises.
- Experience working with product descriptions.
- Strong digital background.
- Fashion industry experience preferred.
- Ability to inspire and lead a team.
- Ability to work in a fast-paced environment, hit deadlines and step outside of your comfort zone.
- Highly organised and strategic
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Nick Roberts
Senior Creative & Digital Consultant
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