Director of Digital Marketing & CRM

Job ref: 34332

The Brand

This is a business with global presence and serious ambition—combining innovation, creativity, and performance at scale. With an international footprint and a customer-first mindset, the brand is pushing boundaries across digital and direct-to-consumer channels, redefining what best-in-class marketing looks like in today’s landscape.

The Role

We’re looking for a Global Digital Marketing & CRM Director to lead the charge across the full digital ecosystem—CRM, data, performance marketing, media, eCommerce, loyalty, and more. This is a pivotal role that blends strategy, innovation, and leadership, with the end goal of delivering connected, customer-centric experiences that drive growth across every touchpoint and region.

You’ll be responsible for setting the global digital vision and ensuring alignment with regional teams, agencies, and senior stakeholders. From crafting high-performing campaigns and scaling CRM capabilities, to pioneering loyalty programs and optimizing customer journeys—you’ll be at the heart of digital transformation. You’ll also own the roadmap for tech partnerships, team development, and campaign performance, always with a sharp focus on measurable impact and global consistency.

The Person

You’re a strategic digital leader who’s as comfortable in the data as you are in the creative. With a strong understanding of the digital landscape and a deep appreciation for how brand, tech, and performance intersect, you bring the expertise to drive disruptive growth—and the leadership to bring people with you.

You’ve led large-scale digital and CRM functions, worked across international markets, and delivered campaigns that moved the needle. You know how to build high-performing teams, inspire vision, and champion change. Most importantly, you’re customer-obsessed, insight-driven, and always pushing for what’s next.

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Georgia Merrington

georgia@wecomm.co.uk