Digital Trading Lead

Job ref: 32678

The Brand

A leading global footwear and accessories retailer, this company is renowned for its stylish, high-quality designs and strong omnichannel presence. With a rich heritage in the fashion industry, it has expanded across multiple international markets, operating both standalone stores and concessions in major department stores. The brand is known for blending contemporary trends with classic craftsmanship, catering to a diverse customer base. Its digital strategy has been a key driver of growth, with a strong focus on eCommerce, marketplace expansion, and an integrated retail experience. Now, the business is looking to accelerate its US market expansion with a dynamic digital leader at the helm.

The Role

As the Head of Digital, you will be responsible for spearheading the company’s digital growth, with a core focus on expanding into the US market. This role will oversee all aspects of digital trading, CRM, and marketing, ensuring a seamless and profitable customer journey. You will work closely with internal teams and external partners to develop and execute a high-impact digital strategy, driving brand awareness, customer acquisition, and revenue growth.

Key Responsibilities:

• Develop and execute a digital strategy to break into the US market, optimizing online performance and customer engagement.
• Oversee digital trading, ensuring strong commercial performance across eCommerce, marketplaces, and third-party platforms.
• Lead CRM strategy, enhancing customer segmentation, retention, and loyalty initiatives.
• Drive digital marketing, including paid media, SEO, social, and content to increase brand visibility in the US.
• Partner with merchandising, operations, and logistics teams to streamline digital customer experience and conversion.
• Utilize analytics and data insights to make strategic decisions and continuously optimize performance.

The Person

We’re looking for an ambitious, commercially driven digital leader who thrives in a fast-paced retail environment. The ideal candidate will have experience scaling digital businesses internationally, ideally with exposure to the US market.

You will have:

• Proven experience in digital trading, CRM, and digital marketing, ideally within fashion, retail, or accessories.
• A track record of driving digital growth and expansion, particularly in new markets.
• Strong leadership skills, with the ability to influence and drive cross-functional teams.
• Experience in eCommerce performance, conversion rate optimization, and customer acquisition strategies.
• Analytical mindset with a data-driven approach to decision-making.
• Entrepreneurial spirit and the ability to navigate a growing, evolving business.

This is a fantastic opportunity to play a key role in shaping the digital future of a well-established brand, taking it to new heights in the US market. If you’re ready to make a significant impact, we’d love to hear from you!

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Billy Buckley

Senior Talent Partner

billy@wecomm.co.uk