Digital Analyst

Job ref: 32549

Key Accountabilities / Responsibilities:

• Contribute to the strategic direction and lead the day-to-day transition to a data-driven culture, aligning analytics with business goals and informing crucial decisions
• Champion the migration to Google Analytics 4, ensuring smooth transition, expertise utilisation, and maximised insights
• Support Retail Media measurement by strategically aligning agreed reporting, collecting, analysing and sharing results
• Be the go-to for all Retail Media reporting and insight and supporting the growth of this area of the business
• Proactively seek to solve complex business problems/challenges through data analytics and insights
• Empower stakeholders through ad-hoc analyses using BigQuery, SQL, Power BI, and GA4
• Drive data-led optimisation; Leverage digital data to optimize key business areas, from marketing to merchandising, with clear action recommendations
• Foster data-first mindset; Collaborate with stakeholders to embed data-driven decision making across all digital activities championing a change to a data led culture
• Proactively monitor market trends, analyse competitor performance, and share insights & recommendations to inform strategy and drive positive performance
• Tool mastery & advocacy; become the E-commerce team’s analytics power user, promoting tool awareness and capability
• Forecast & budget ecommerce performance by utilising existing data and insight
• Prioritise & quantify impact of new tech developments; Calculate incrementality and build data-driven business cases to prioritize ecommerce development/feature opportunities
• Recommend and help implement data tagging strategies to unlock deeper insights and inform future decisions

Values & Behaviours:

Achieving Together

• Builds strong, honest relationships with peers across the business including DOF’s
• Able to communicate and work effectively in a matrix, cross functional environment
• Actively encourages cross functional working
• Acknowledges and seeks to understand different stakeholder priorities
• Positively approaches cross functional activity, actively sharing ideas and information

Customer First

• Uses expertise to solve complex problems that impact customers
• Is able to effectively anticipate, forecast and manage risk
• Is commercially aware, understanding the changing habits of customers and how it applies to Screwfix

Agility

• Effectively turns strategy into clear action & priorities
• Proactively finds improvement opportunities and bring fresh ideas
• Ensures constant focus on key priorities and metrics

Accountability

• Takes ownership of decisions that improve ways of working, performance and customer experience
• Anticipates and owns the impact their decisions will have on others

Required Skills & Experience:

• Strong proficiency in Google Analytics (GA4), including BigQuery, and experience with SQL and Power BI
• Familiarity with Google Analytics 4 setup, configuration, and data extraction
• Deep understanding of the E-commerce business landscape and key performance indicators.
• Strategic Thinker with ability to translate data into actionable insights and drive data-driven decision making
• Skillful in identifying and addressing data-related challenges to optimize business performance
• Excellent communication and storytelling presentation skills to effectively convey complex data insights to diverse audiences.
• Ability to build strong relationships and collaborate effectively with stakeholders across departments.
• Willingness to share knowledge and expertise to upskill the team on data analysis and tools
• Experience in implementing cultural shifts and embedding data-driven practices within organizations.
• Experience with web analytics tools like SimilarWeb, ContentSquare, Alteryx and knowledge of tagging and data enrichment techniques

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Talent Acquisition Partner