CRM Manager

Job ref: 37710

The Brand

This is a well-established, fashion-forward footwear brand with a strong presence across the UK and Ireland. Known for blending street style with trend-led design, they’ve built a loyal customer base both online and in-store. Backed by a global retail group, they’re now investing heavily in digital transformation — particularly in how they engage with customers. With nearly 90 stores, a thriving e-commerce platform, and exciting new projects underway, it’s a great time to join a business that’s evolving fast but still has that entrepreneurial energy.

The Role

As CRM Manager, you’ll be the driving force behind the brand’s customer retention and lifecycle strategy. You’ll take ownership of CRM campaigns across email, SMS, push notifications, and in-store channels — while also helping shape the launch of a brand-new loyalty program. Working cross-functionally with insight, product, and ecommerce teams, you’ll lead end-to-end planning and execution, manage a CRM Executive, and work closely with tech and data teams to improve segmentation and personalisation. This is a hands-on and strategic role where your work will have visible, measurable impact on customer growth and loyalty.

The Person

You’ll bring proven experience in CRM or lifecycle marketing within a fast-paced retail or e-commerce environment. You know how to build and optimise multi-channel campaigns, manage data platforms (ideally Bloomreach or similar), and use insight to drive decision-making. Comfortable working with teams across the business, you’ll be confident leading on strategy while also being happy to get stuck into day-to-day execution. You’re results-focused, customer-obsessed, and excited by the chance to help shape the future of CRM for a brand with huge reach and ambition.

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Taylor Griffin

taylor@wecomm.co.uk